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Why You Should Have a Responsive Web Design
Why You Should Have a Responsive Design Smartphones and tablets are becoming more and more popular as a means of browsing the web. With internet access available both through WiFi connectivity and...
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Benefits of Email Marketing that Targets Your Current Customers
Benefits of Email Marketing that Targets Your Current Customers Unless you somehow live entirely off the grid, you have probably received an email from a company that you’ve done business with in the...
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The Importance of Having a Great Logo
The Importance of Having a Great Logo Think about your favorite brands and their logos. Some of the most popular and well-respected brands in the world are easily recognized by their logos; the Nike...
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How to Build an Opt-In Email List
How to Build an Opt-In Email List If you’re thinking about buying a list of emails to start your email marketing campaign—don’t! What that usually leaves businesses with is a flood of op-outs or...
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Is Local SEO Important
Is Local SEO Important? You’re a brick and mortar store. You might have an online store, but your main concern is getting people into that physical store. Isn’t print advertising or word of mouth...
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ROI for SEO vs. PPC and Email Marketing
ROI for SEO vs. PPC and Email Marketing There can be no doubt that search engine optimization is important, but when it comes to return on investment (ROI), does it reign supreme? Are there other...
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SEO for Academic Institutions
SEO for Academic Institutions SEO or search engine optimization places your programs in the main search results found by major search engines like Google or Bing or any other major search engine. For...
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Social Media 101: What Type of Social Media is Best for Your Company
Social Media 101: What Type of Social Media is Best for Your Company? Being present on every social media platform is just not viable for most businesses. Not only is it not financially feasible to...
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Why SEO is the Best Form of Marketing for a Local Business
Why SEO is the Best Form of Marketing for a Local Business Most local businesses fall into the small business category. Even if your goal is to eventually become a multinational corporation, right now...
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What Your Graphic Design Says to Potential Customers
You already know that first impressions are important. When trying to attract new customers, they are extremely important. If a customer has a negative first impression of your company, they are...
View ArticleWhy Should Every Local Business Utilize SEO?
Today, people are choosing to search for businesses online using Google, compared to the past where people pull out their Yellow Pages. It is important for businesses to utilize search engine...
View ArticleWhat Local Search Factors Help You Rank on Google?
This week, Gauge Digital Media’s Whiteboard Wednesday video is on Local Search Ranking Factors. Visibility on Google is becoming very difficult for local businesses. Thanks to Moz’s Local SEO Ranking...
View ArticleWhy is Facebook Advertising Important for My Business’ Success?
Facebook advertisements allow your business to create targeted ads to reach specific audiences. When you create a Facebook ad, you have the ability to choose who sees your ad by age, gender, location...
View ArticleWhy Should My Business Have A Blog?
Blogging is important for your business’ online presence and success. There are many benefits of blogging on your business’ website, such as increased traffic on your website, improved search engine...
View ArticleAccurate Citations Are Essential For Your Business’ Online Presence and Success
Consistent and correct citations are important factors for ranking your business high on Google. If your business’ Name, Address and Phone Number (NAP) are consistent across all citation webpages,...
View ArticleWhat Are The Benefits of Having Premium Web Hosting?
This week, our Whiteboard Wednesday video describes the Benefits of Premium Web Hosting: WordPress Engine. There are many benefits of having a premium web host, such as WordPress Engine. These include,...
View ArticleHow To Improve Your On-Page SEO
Happy Whiteboard Wednesday! This week our team explains how to improve your website’s On-Page SEO. A few key factors to improve your business’ on-page SEO include: publishing relevant and recent...
View ArticleHow Social Media Can Affect Your Business’ SEO
This week our Whiteboard Wednesday video explains how social media can affect your business’ search engine optimization. Did you know that 72% of buyers start their process with a google search? This...
View ArticleWhy Should My Business Utilize Paid Search Marketing?
Have you questioned if your business should invest in paid search marketing, or paid advertisements? A few reasons to use paid search marketing include: immediate and consistent results, top results on...
View ArticleSEO Tip: Relevancy ≠ Quality
Our Whiteboard Wednesday video provides you with an SEO tip, relevancy ≠ quality content. Google states, “the key to creating a great website is to create the best possible experience for your audience...
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